TwnSqr

Timeline

July - Nov 2023

Leveraged Skills

Product Design

Web Development

Tools

Figma

Miro

Contributions

Sean Bossardet

Marcos Heiz

Details

TwnSqr is a real estate disposition platform designed for investors to sell properties and connect with other investors across the country.

Deliverables included: A new design system + shipped and launched prototypes for mobile, tablet, and web. This is an abridged study, reach out to learn more.

Who is this for?

The current workflow in TwnSqr involves multiple actors.

Bob: the mediator, Alice: the property seller, and Charlier: the property buyer

The Problem

Customers require marketing tools to connect with other users

Users desire control over their own buyer's list

Outdated web experience → design was created back in
the 2000s

Users desire control over their own buyer's list

Unstructured archive of 200+ works → hard for curators to navigate

How might we create a more efficient real estate platform that encourages greater user collaboration?

Design

We began by auditing the existing design, uncovering a range of usability issues that shaped our strategy and design direction. Buttons were styled with inconsistent colors, typography lacked hierarchy, and spacing was uneven, all of which made the interface confusing and visually cluttered.

Auditing

Communication & Collaboration

UI and UX issues

Confusion with info

Auditing

Communication & Collaboration

UI and UX issues

Confusion with Data

Design requirements

Enable users to manage and control buyer lists

Support tier-based user roles and access levels

Allow batch editing and management of contact data

Responsive interfaces for mobile, tablet and web

Data organization

Multi-selection for easy organization

Creating contact lists

Enterprise account

We introduced a new Enterprise account, which allows large groups or businesses to manage multiple accounts under one umbrella.

Goal: Enhancing collaboration