Proctor & Gamble

In a collaborative project for a Northwestern, my team partnered with P&G to enhance the user experience for Tampax tampons. We approached the project by first conducting user research; this included eight in-home interviews and multiple consumer-site visits to capture a real-world perspective on user behaviors, needs and pain points.

We distilled our findings into actionable insights. From there, we iterated on several prototypes, A/B testing them, and presented a refined product to P&G.